From here to eternity

Nidhi and Sushil Poddar talk to Khalid Mohamed about their book Blaze…, a tribute to their late son Divyansh’s tr...

What’s next Dr Sandeep Goyal?

The prologue by Sanjay Gupta, Country Manager Google India and introduction by Prasad Sangameshwara, Editor ETBrandEquity.com along with a part...

Web talent on the rise but…

The fresh acting talent on the OTT platforms could rewrite the rules of Bollywood’s age-old star system but… are they promoted suf...

Should brand purpose intrude religion?

Dr Sandeep Goyal deconstructs the controversy surrounding the outrage over the Tanishq advertisement and asks a few questions ...

Fly in the ointment: TRP’s

When ‘life’ jives with storytelling evolution happens, writes Vinta Nanda

Ra...

Gold for SHOPS Plus’ ‘50 Shades of ISHQ’

USAID’s flagship project in private sector health, Sustaining Health Outcomes through the Private Sector (SHOPS) Plus in India won gold i...

Rameshwari wahi jo sab ka man bhaaye

Aparajita Krishna takes us with her on a journey through Rameshwari’s life - from a student of acting to becoming a film star, wife, m...

Farm Bills: Exciting times for advertising

All the politics around them notwithstanding, the new Farm Bills could open up an entirely new domain of work for advertising and media. Read More

Salim Arif: His Work of Many Parts

It is a daunting task to undertake summarising Salim Arif’s multifaceted talent and work resume in a few pages, writes ...